The trend in the early 2000s is that people would often wear baggy pants and shirts. Of course, every year, a new trend in fashion is always set to appear and some of them will take the world by storm.
The same thing can be said about affiliate marketing. Although it is not as big as fashion trends, there are certain trends that are being introduced every year. Some of them get popular and will be used in the future while some are forgotten.
In this article, I will go over some affiliate marketing trends that you should certainly watch out for in 2019.
Voice Search is Going to Be a Huge Thing
The trend back in the day is for affiliate marketers to think mostly about how to rank in the first pages of the SERPs. Although that is still somewhat true today, voice search is slowly gaining traction. In fact, it is steadily increasing in usage that we could see more and more people utilizing the said feature in 3 years or so.
That being said, affiliate marketers should vary their approach when it comes to creating content. Instead of just ranking in the first pages of the SERPs, they must also make use of long-tail keywords more than anything else. Why is that, you ask?
Well, long-tail keywords are quite similar to what people would use if they utilize the voice search functionality of their mobile devices. Therefore, it only stands to reason that you should also be using the words that people will likely use if they use such a feature.
Influencer Marketing Would Be at a Standstill
There is no denying that influencer marketing has been frequently used in recent years thanks to the popularity of social media platforms such as Instagram and Pinterest. But, despite the massive online traction, advertising watchdogs are already on the lookout for possible fraud and misuse.
Influencer marketing would still be a huge thing moving forward, but it is certainly going to be regulated to ensure that the rights of all the stakeholders are protected. In fact, the FTC is already making certain rules that people should always abide by.
The Mobile-First Initiative
In 2015, Google made sure that all of the websites that adhere to the mobile-first initiative will get higher page rankings than those who don’t.
As more and more people have access to mobile devices, it should come as no surprise that the affiliate’s websites should adhere to the new standard. Make sure that your website is mobile-friendly and you will be rewarded handsomely for it.
Users Going Beyond Google and Facebook
Both Facebook and Google’s influence over the internet is massive and people are always using both of these platforms in whatever they do. This is especially even more so for affiliates, given that they can amass a huge following by utilizing Google and Facebook ads.
However, there are now more platforms that people flock to online. Affiliate marketers should think about diversifying their content strategy to go beyond both of these online behemoths.