The field of affiliate marketing is only going to get stronger and stronger as the years go by. In fact, according to Google Trends, the number of organic searches with the search term ‘affiliate marketing’ has skyrocketed over the past five years.
Aside from that, 81% of brands- from the small companies to major brands- have actually used affiliate marketing to their advantage to help capture their customers’ attention, as well as helping them generate more sales in the process.
About 79% of people want to leverage this marketing model in the hopes of generating a passive income stream that will help them (hopefully) ditch their 9-5 jobs in favor of doing something that they like (writing).
If you are a business owner that wants to generate more sales, then you should know some strategies that will help you do that. Read on to find out some of them.
Choose the Right Partners
Companies who want to have their products sold immediately should start by partnering up with the right affiliates. How exactly is this done? Well, here are a few pointers:
- The affiliate should have already established a good rapport with his/her audience
- Their audience should be people who are interested in the products that you sell or have heard of your brand. That means that you go for affiliate websites that are well within your niche
- The affiliate should have a website that has a pretty good site ranking, good user engagement, and has established authority in your chosen industry.
Sweeten the Deal by Giving Out Deals and Promotions
It should come as no surprise that if you want people to be enticed to buy your products, they not only have to actually want your product but it should also come with a discount as well.
You can sweeten the deal by giving your potential customers some discounts or deals that they cannot refuse. For instance, you can implement something like “Get 20% discount for the first 1000 customers” or something like that.
In addition, you can also hand out some coupons as well. I suggest that you impose a sense of urgency in that your coupons are only valid for a limited time. Of course, you do not want to overdo it as people will not like that for far too long, but it can give you a boost from time to time.
Harness the Power of Niche Influencers
Influencer marketing is no longer a buzzword as it has become a good source of potential clients. There are so many niche and social media influencers out there that can help you get more customers.
You see, they’ve built up an audience and if you partner up with them, you can gain more traffic. Even though the traffic generated using this medium is not as high as, say, the traffic that coupon websites typically generate, it is still a good thing since the people that go to your website are ‘targeted’ ones that are most likely going to like the product that you are selling.
Establish Your Own Affiliate Network
To help you generate a lot of sales, then you should build your own affiliate network. You can partner up with social media influencers, authoritative bloggers in your industry and you can even ask them to have some sub-affiliates as well.
Creating your own affiliate network can help boost your sales by a lot. Of course, you may have to spend some money in order for this to work, but I would say that that would be well worth it.
Optimize Your Website
Assuming that you are generating quite a lot of traffic thanks to your affiliate network, it is imperative that your e-commerce website is optimized as well.
Optimization is an umbrella term that refers to a website that provides a pretty good user experience. Your website has to load quickly, it should give ample information about your company and the products that you sell. It should also contain product images and even videos to help influence your clients’ purchase decision, among many other things.