Back in the day, my friend told me that there is a way for me to earn money online by just promoting products. He said that I can be an affiliate marketer that aims to promote affiliate products by partner merchants.
So, off I went to become one but the problem was that I really did know what to do. All I was ever told was to sign-up to an affiliate network and that’s it.
If you want to earn money as an affiliate marketer, you need to know some common and huge mistakes first so that you can do your best to avoid them at all costs.
The Intention to Sell, Sell, and Sell
I used to think that the only true way to become better at affiliate marketing was to think about ways on how to sell the products. I would just embed affiliate links on my articles with the intention of just selling these things without even providing the reader with the reasons why they need to buy them in the first place.
Ever wonder why social proof is important? Social proof is anything that can help the reader influence their purchase decision. A prime example of this is Amazon’s reviews on every product page.
It is so useful for would-be buyers because they will know exactly what to expect based on the reviews and feedback they’re getting. Most of these are made by people who have absolutely nothing to gain from giving their own feedback.
That is why you need to learn from it in a way that would help you deliver content that is actually helpful to your readers. In doing so, you become an effective marketer that gets plenty of commissions simply by letting your readers know why they need the product in the first place.
Not Testing Affiliate Links, Yourself
When I first started out, my intention was to embed as many affiliate links as naturally and as seamlessly as possible within my written content. Unfortunately, this yielded me negative results as people were complaining that the affiliate links lead them to a website that bombarded their emails with promotional content.
As an affiliate marketer, even if you are tasked to promote products and services, it is still important that you test things out first before you actually implement them in your main content. Doing so will help improve your credibility to your audience and would lead to increased sales (and therefore, increased commissions in your part).
Not Choosing the Right Affiliate Programs
New publishers are always prone to get as many affiliate programs as they can to the point that they cannot manage all of them. Not only will you be unable to deliver what you need to give but it will also tarnish your reputation as well.
When you are still starting out, resist the urge of just enrolling into any affiliate program. Research on the best possible ones based on your niche and go from there. Also, a very wise tip would be to never get affiliate programs that you cannot handle.
Not Tracking Your Links
I consider this to be a huge mistake, especially if you are promoting a lot of affiliate products. Not putting tracking links on your affiliate URLs is a mistake because you want to know exactly where the sales are coming from.
Fortunately, there is an easy way for you to fix it and that is just to use whatever website dashboard you are using and enable the appropriate options for affiliate tracking.
Making False Claims
There are a lot of people who lie just for the sake of making a sale. In fact, it has become so prevalent that people deem marketers as fake people (ouch!).
Whenever you are trying to promote something, especially if you are in the financial industry, it is best that you do not make any false claims.
Using false claims such as “I earned X amount of money in X months” may get you some clicks and commissions, but in so doing, you are potentially harming your online reputation. And, as an online publisher, your reputation is everything.