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What is user experience (UX)?

User experience focuses on ease of use. This concept is closely related to market research, and is very multifaceted. Below are specific tasks which fall under the UX design category:

1. Prototyping and Wireframing

UX designers offer prototypes for UI designers to use as foundation. This kind of process involves plenty of testing sessions.

2. Development Planning

This job requires plenty of coordination between UI developers and designers. This is the reason why UX designers must also develop strong leadership skills to achieve their goals.

3. Customer and Competitor Analysis

The very first step in any creative task is knowing your audience well. User experience designers analyze and collect data in order to figure out what their audience want. If you don’t know where to start regarding this aspect, hire the best website design company to help you.

What is user interface (UI)?

The main task of a UI designer is to gather all the market research and prototypes given by UX designers. With this, they create engaging, responsive layouts. The following jobs are under the UI design category.

1. Animation and Graphic Development

UI designers should be comfortable and competitive enough to work with a vast range of graphic and animation design software. Apart from creating graphical interfaces, they should know understand how to deal with logos and other marketing materials.

2. Responsive Software Design

With the ever-expanding range of mobile devices available, optimizing responsive software for various screen sizes has already become a science in itself. UI designers are faced with the task of making apps look amazing on each device, no matter how small the screen is.

3. Guiding People Through Visual Storytelling

UI designers should understand how humans respond to visual cues. Part of the job is to teach people how to utilize an app using lesser words.